A Study of User Behavioral Intention to Use Line’s Ugly E-Stickers Based on Technology Acceptance Model

Abstract

As development of technology and popularity of mobile device in recent years the way of communication between people has been a great change, in which the demand for mobile communication applications have gradually increased.Among the many social communication applications in Taiwan, LINE is the most frequently used communication application. In addition to its convenience and ease of use, LINE has varied and interesting e-stickers which allow users to pass messages with more fun. Recently, the trend for “ugly e-stickers” emerged in the Line network. These ugly e-stickers feature simple lines and graffiti-like art styles and thereby exhibit an unrefined, childlike appearance. Thus, these e-stickers achieve ugliness from the conventional visual perspective and subvert the general impression that e-stickers should be designed and applied through artistic foundations. Moreover, with jokes and fun slang embedded within them, these ugly e-stickers have attracted people’s interests, comments, and attention. Today, ugly e-stickers are prominently featured in the official list of hot e-stickers in Line. However, the phenomenon of popularity of ugly e-stickers has not been studied, the study therefore applying Technology Acceptance Model (TAM) to explore the behavioral intention to use ugly e-stickers.



Author Information
Yan-Ru Chen, Yuan Ze University, Taiwan
Li-Chiou Chen, Yuan Ze University, Taiwan

Paper Information
Conference: ACAS2017
Stream: Chinese Studies

This paper is part of the ACAS2017 Conference Proceedings (View)
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