Cultural-Fit Management: Sustainable Success Factor of Thailand Public University


This research aimed to study 1. The meaning and forms of Cultural-fit Management, 2. The factors affected to Cultural-fit Management and 3. The correlation between Cultural-fit Management and sustainable success criteria of Thailand public university. Data were collected by questionnaires from 250 academic officers of a leading public university in the Central region of Thailand, analyzed in the forms of mean, percentage and standard deviation for descriptive statistics and used inferential statistics by Simple regression and Pearson's correlation coefficient testing.The research found that 1. Cultural-fit Management consists of 7 components: Leadership, Motivation, Organization structure, Work features, Power & Formalization, influencing forces and Cultural context, and have 4 forms: Club culture, Role culture, Task culture and Existential culture. 2. Organizational culture and Individual culture affected to Cultural-fit Management. 3. Cultural-fit Management related to Work-Life satisfaction, Creating learning society, Internal process development and Work performance. The suggestion of this research was the university executive boards should construct the Cultural-fit Management with community participation to promote a sustainable success factor for Thailand public university development.

Author Information
Taninrat Rattanapongpinyo, Silpakorn University, Thailand

Paper Information
Conference: ACE2017
Stream: Educational Policy, Leadership, Management & Administration

This paper is part of the ACE2017 Conference Proceedings (View)
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Posted by James Alexander Gordon