Eastern Broadcasting Code for Western Content


India is the second largest television Industry in the world, however private satellite television in India is as new as 26 years. The innovations in content has taken a lead in creating engaging programmes for the Indian consumers. India is a diverse television market, with 29 spoken languages, more than 800 dialects, 175 million television households spread across all regions, various social-religious-economic-cultural communities an audio visual medium like television has a large role to play. There have been studies implying potential impact of television on the minds of viewers. A study was undertaken to evaluate the potential impact of television in India from socio-legal perspective. The content on General Entertainment Television, especially reality shows are formatted from the western markets, however their cultural adaptation requires serious consideration from the international perspective. Private Satellite Television entered India through an illegal route. The first laws of television content regulations were brought into force five years after Private Satellite Television channels started beaming in India. India is suffering from offensive content, not so stringent content code, no provision for the watershed hours and most importantly profane content during the children viewing hours. The proposed paper looks at provisions of Ofcom Broadcasting Code and compares them with the Indian broadcasting code. The content complained were reviewed for this research, experts from the field of content creation, psychology, psychiatry, social science, journalism and media lawyers were interviewed to draw conclusions from this interdisciplinary study.

Author Information
Darshan Ashwin Trivedi, MICA, India

Paper Information
Conference: ECSS2017
Stream: Cultural and Media Studies

This paper is part of the ECSS2017 Conference Proceedings (View)
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Posted by James Alexander Gordon