This research aims to study: 1) things that consumers want in pet malls; 2) information sources of consumers; and 3) criteria that consumers use to decide when choosing pet-related services. This is a quantitative research using questionnaire as the research instrument. Statistics used in the research are frequency, percentage, means, purposive sampling and accidental sampling. There were 400 participants in this research.The research findings are as follows. 1) The things consumers wanted the most in pet malls were activities for pets, convenient parking spaces and reliable animal hospitals. 2) Information sources that were used the most were Facebook and the Internet, respectively. 3) Criteria that consumers used when choosing pet-related services were divided into two parts. 3.1 Pet hospitals – It was found that factors affecting hospital selections with the most average scores were 1) treatment reliability, 2) good services, and 3) a team of competent physicians. 3.2 Pet shops – It was found that the top factors consumers considered when choosing products or services were 1) quality of products and services; 2) interesting and reasonable products; and 3) reliable brands.
Wanrudee Suksanguan, Rangsit University, Thailand
Stream: Business Administration and Business Economics; Marketing; Accounting
This paper is part of the ABMC2016 Conference Proceedings (View)
View / Download the full paper in a new tab/window