This research was aimed to study context, ways of thinking, principle, wisdom evidence and knowledge management on weaving reed mats of the entrepreneur group and the continuation of adopted local wisdom through the decoration design and development the reed mat products of the Bang Pluang Reed-Mat-Transformation Community, Ban Sang District, Prachin Buri, Thailand. This research was an experimental research. The data analysis was conducted through documents, field study, discussion, observation and practice of participation. The satisfied questionnaires were collected from 50 consumers. The statistics used in the research were frequency, percentage, and average. Results revealed that the context, ways of thinking, principle and wisdom evidence in weaving reed mat were ways of life among people in the community that had been passed over from generation to generation. The production of reed-mat was aimed to sustain the wisdom of families and community that was dependent on in-home labor, local resources, one and other members in the community. In order to maintain this local wisdom in developing the product decoration with geometric shapes, they used archetypical designs of the reed-mat-transformation community entrepreneurs. The product decoration could be adapted and developed for an appropriation in changing tendency of consumption, where it was at a high level with an average of 4.36 and 4.32. It was found that an appropriation in the decoration was good enough to produce for sale, where it was in the highest level with average of 4.24.
Laksanaporn Rojpitakkul, Rajabhat Rajanagarindra University, Thailand
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