Behavior and Satisfaction of Thai Tourists Towards Cultural Tourism Through Homestays in a Community Enterprise in Thailand


This article focused on behavior and satisfaction of Thai tourists toward cultural tourism through homestay tourists at Ban Rim Khlong Community Enterprise in Samut Songkhram, Thailand. This quantitative research used questionnaires concerning the behavior and satisfaction. Participants consisted of 400 tourists that were recruit from tourists available at Samut Songkhram during the period of investigation. The statistics used were percentage, average, and standard deviation. This results showed that the characteristics of tourists that came to visit homestay at Samut Songkhram happened to be Thai people with 20-30 years of age, hold a bachelor degree and had income under 10,000 Baht per month, while most of the Thai tourists had the main purpose to learn the cultural tourism through homestay in order to gain knowledge and experience, tourists travel with family, travel on the weekend, take the time in two nights traveling, traveled 1-2 times yearly and spent 2,001 _ 3,000 Baht per time. The satisfaction of Thai tourists toward cultural tourism through homestay of community enterprise was favored at high level. The differences in gender and degree of the Thai tourists' satisfaction were not different. The differences in age and income per month of the Thai tourists' satisfaction were statistically significant differences the level of p=.05

Author Information
Sineenat Remlawan, Rajabhat Rajanagrarindra University, Thailand
Chatchai Tritham, Rajabhat Rajanagrarindra University, Thailand

Paper Information
Conference: ACSS2016
Stream: Economics and Management

This paper is part of the ACSS2016 Conference Proceedings (View)
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Posted by James Alexander Gordon