The modern management of mango orchards in the highly competitive marketplace needs greater professionalism in producing and marketing. This research was aimed to study the mentioned factors attributing to the success management for mango orchards in Chachoengsao Province, Thailand. The instruments were a constructed questionnaire consisted of 175 items, which were used to collect data, while 30 mango farmers were interviewed during June to December 2015.It was shown that details of the two factors contributing to the success in mango orchard management for the production and marketing. First, the production management needed a full range of modern technologies to increase the quantity of the agricultural products, good agricultural practices to promote GAP (Good Agricultural Practice) standard, zone separation to simplify the quality control procedure and the harvesting, and also the quick response codes or QR code for customers to investigate. The second factor that dealing with the marketing management was needed for the center of information technologies, the modern technologies for rapid communication, agricultural tourism, certain brand name, and a product story line in three languages, i.e., English, Thai, and customer's language.
Suchanat Pattanavongngam, Rajabhat Rajanagarindra University, Thailand
Stream: Economics and Management
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