Category: Visual Communication


A Multidisciplinary and Collaborative Approach: From the Academy to the Community

This article describes a co-creation practice between bachelor students from different courses for the community. An annual event organised by the 3rd-year undergraduate students from the Audiovisual Multimedia Communication at Porto Lusófona University since 2018. The yearly edition of the event Multiplex – Cycle of Moving Images in a collaboration between the Lusófona University of


Reading the Bollywood Film Posters: Semiotic Analysis of Gender Representations from 1970-2020

Film studies have primarily focused on the analysis of films and have neglected film posters’ analysis, even though posters have been an essential tool in film promotions in earlier times as billboards and current times on social media in digital forms. Film posters not only communicate just about the content of the films, but when


Changing Behaviours Through Design: An Educational Comic Brochure to Help Prevent Childhood Obesity

Communication implies engagement with the message, and it becomes more relevant when the primary purpose is to educate while having an entertainment experience. Based on the literature review, we know what types of illustrations will capture most of the attention of specific age groups. This project aims to develop a set of artefacts to increase


Appearance Concerns after COVID 19

This study explores what people concern for their appearances after Covid-19. Covid-19 has spread around the world and impacted people’s living habits since 2009. Most studies regarding this pandemic are limited about medical or economic issues. While a few reports state some mental health issues such as stress disorder and Body Dysmorphic Disorder due to


Visual Rhetoric and Mobilization of Public Opinion: A Multi-modal Discourse Analysis of China’s Family Planning Policy Propaganda Posters

As an instrument of political mobilization, mass media influence public opinion to increase the efficiency of mobilization and achieve ambitious goals. Since artistic images are more effective than texts in attracting attention and conveying messages, China has used posters extensively to change public opinion when promoting its family planning policies. This study analyzes the characteristics


Communicating Artificial Intelligence to Young Audiences: The Techno-ambivalence of Young People’s Science Fiction Film and Television

Artificial intelligence (AI) is a burgeoning topic within contemporary Western culture, not only amongst authorities on science and technology, but also the nonspecialist, general public. Science fiction film and television has become one of the key ways that AI discourse is communicated to nonspecialists and, increasingly, researchers are giving consideration to the impact of these


From Grid to Rhizome: Rethinking of the Post-digital Text Layout

Typographers now are able to solve a problem to organize text on differing screen sizes and resolutions by responsive and adaptive layout. Although an algorithm-based fonts (parametric and generative) allows a degree of randomness and user input those still remain closed into a mainly static grid arrangement. From the perspective of the emergence of digital


Batik, Space and Memory: Reading Visuality and Collective Memory in Batik Canting Merapi

After Merapi Volcano eruption in 2010, the people who live in the slope of Merapi were relocated to shelters (temporary and permanent settlement) ‘Pager Jurang’. Moving to a new living space, they, especially survivors women, had to make adjustments that are not easy. They live with memories of Merapi which disappear with the eruption. Since


Regionalism, and Latin American Cinema as a Source of Hope, Renewal and Inspiration

We have entered a 21st century where people, rather than uniting across borders and daring to feel an affinity with the other ̶ bridging ethnic and national differences ̶ are now increasingly vulnerable, exposed to fragmenting movements often set in motion by leaders driven by egocentric values and self-interests pursued at the expense of the


Cosmic Vision: The Fine Line of Looking

An installation by the German art-tech collective, RobotLab, features an industrial robotic arm reproducing on a vast canvas, a digital photograph taken by a NASA rover from the surface of Mars. The arm is programed to render a fine, unbroken line in black ink. Working continuously, the process takes several weeks to produce its photo-realistic


Design Fictions: Imaging Sustainable Futures as Design Practice

Design practices like Architecture and Landscape Architecture rely heavily on images to demonstrate agency through the re-contextualization of spaces, the transformation of environments, and hybridization of ecologies. Unlike earlier design agendas, sustainable practices face the challenge of quantifying proposals using scientific models (performance) in addition to qualifying them with cultural conventions (image). Given that these


The Discussion of Still Frames and Motions on Timing Value: A Case Study of Some Awards Best Animated Shorts

The sense of accomplishment is seeing these still images come alive in the linear spatial reality in which we live, the restored concept of time reenacted amid stop-motion frames brings about the static consecution and dynamic reconstruction of moving images. Amid stop-motion frames where time can either pause or move forward, we are given a


Daily Pleasures: Intensity, Significance, and Modality Specific Features of Auditorily and Visually Induced Emotions

Visual communication in various digital medias, and increasingly personalized usage of such medias has become an extensive part of daily life. Yet, we are able to say little about the emotional, social or cognitive impact because there is a lack of theoretical understanding of the mechanisms through which these behaviors impact our experience. Experimental paradigm


Typography and Iconography: Influential Tools in Visual Communication

Graphic design is the most effective art form to quickly communicate a message to the viewer. People are influenced by skillful storytelling, which can provide both logic and an emotional investment [1]. A visual communication craftsperson can efficiently stir the emotions in his or her audience through various tools of storytelling such typography and iconography.


A Study into the Understandability of Technical Illustrations Shown From Different Height Perspectives and Camera Positions

The study set out to determine the ease with which people without any specialised knowledge of visual communication or information design can understand technical images shown from different height perspectives and camera positions, with the aim of helping technical illustrators visually demonstrate physical orientation in procedural actions. The study was carried out as an in-class


City’s Visual Communication Strategy in the Digital Context: A Case Study of Wuhan’s Image Videos

For the generation of cultural consumers addicted to screens, it is becoming customary to believe “if there is no video, it will be ignored”. On the other hand, with the development of digital technology built on the internet, electronic media recording methods increasingly rely on real scene videos, and the pattern of the video communication


Designing Optimal Viewpoints in Technical Illustrations

Technical illustrations are important for understanding spatial positions in a 2D environment. This paper demonstrates that illustrations that show a performer’s point of view (body-centered and seen as following the performer from the perspective of the performer’s body) is equally easy or difficult to mentally animate and visualize when compared to spectator’s point of view