Changing Behaviours Through Design: An Educational Comic Brochure to Help Prevent Childhood Obesity


Communication implies engagement with the message, and it becomes more relevant when the primary purpose is to educate while having an entertainment experience. Based on the literature review, we know what types of illustrations will capture most of the attention of specific age groups. This project aims to develop a set of artefacts to increase children's literacy concerning childhood obesity. Therefore, being illustration the most suitable method for our materials, we surveyed to evaluate children's preferences based on four illustrations previously selected by a panel of experts. Our target group was children between 8 and 12 years old. Based on our results, we identified the preferred illustration style for 8-10 years old children and 10-12. Also, we verified differences in the chosen illustration per gender. This project integrated research undergoing in HEI-Lab, Lusófona University of Porto and was developed in the academic context, evolving undergraduate students and professors from Physical Education and Communication Design. These pedagogical approaches proved to be an added value for students, resulting in a compelling opportunity for them to work on a real- life project and see their work recognised, published, and used by the community as a valuable resource for children, educators, and doctors.

Author Information
Carla Cadete, Lusófona University, Portugal
Andreia Pinto de Sousa, Lusófona University, Portugal
João Alves de Sousa, Lusófona University, Portugal

Paper Information
Conference: MediAsia2022
Stream: Visual Communication

This paper is part of the MediAsia2022 Conference Proceedings (View)
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To cite this article:
Cadete C., Sousa A., & Sousa J. (2022) Changing Behaviours Through Design: An Educational Comic Brochure to Help Prevent Childhood Obesity ISSN: 2186-5906 – The Asian Conference on Media, Communication & Film 2022: Official Conference Proceedings
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Posted by James Alexander Gordon