City’s Visual Communication Strategy in the Digital Context: A Case Study of Wuhan’s Image Videos


For the generation of cultural consumers addicted to screens, it is becoming customary to believe “if there is no video, it will be ignored”. On the other hand, with the development of digital technology built on the internet, electronic media recording methods increasingly rely on real scene videos, and the pattern of the video communication is largely changed. In this context, a city’s visual communication strategy should conform to the diverse media era with multi-platform networked media devices. We look at Wuhan’s image videos, especially the newest one: "Wuhan, Different Day!" By analyzing communication content, form, and components of the videos, we are seek innovative visual communication in respect to visual form, visual thinking, visual media,etc.‍

Author Information
Han Liu, Wuhan Donghu University, China
Liam Ward, RMIT University, Australia

Paper Information
Conference: MediAsia2014
Stream: Visual Communication

This paper is part of the MediAsia2014 Conference Proceedings (View)
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Posted by James Alexander Gordon