Tag: International Communication,


McDonaldization Advertising in the Context of Electronic Colonialism Theory

Food is an important element in defining culture and can be seen to be the oldest global carrier of culture. According to William Gould’s book McDonald’s: Business in Action, ‘before the introduction of McDonald’s overseas, fast food was almost unknown. McDonald’s was the first company to try to export America’s love of fast food and


Different Histories, Different Narratives: ICT Uses as “Habitus”?

History forms narratives, narratives form media uses? My presentation will address this question drawing on a research conducted on social media. The latter examines the way two LinkedIn discussion groups, held by Greek and French migrants respectively, make use of this platform. The comparative approach raises the question of habitus (Pierre Bourdieu), in its global