Development of the Multimedia Modules for Interactive Online Learning to Enhance Understanding of Principles of Graphic Design on Packaging

Abstract

Currently, the packaging industry is experiencing a shortage of graphic designers and the lack of interactive learning materials about graphic design. The purpose was to design motivational videos and audio in 7 modules to enhance understanding of graphic design using Adobe Illustrator. Each video clip for few minutes duration was produced with Adobe Premiere Pro and uploaded to the Google Classroom platform to be accessed by QR code scanning. The qualities of the multimedia were evaluated by three content experts and three media experts using a 5-point rating score. The learning effectiveness was observed using a specific focus group of 30 undergraduate students in the Printing and Packaging Technology program at KMUTT. The pre-tests and post-tests for each module were created with Google Forms using ten optimal multiple-choice questions in a module with IOC and difficulty level analysis. The qualities of the content and the media were rated as good with the mean score of 4.01 and 4.37, respectively. The learning efficiency, determined from the total post-test scores (E1) to the mean score of the final exercise (E2), was 84.2/88.14, which was higher than the expected criteria. The mean of post-test score was 48.24% increasing from the pre-test score which was significantly difference at the 0.05 level. Learners' satisfaction with the content was high (x̅=4.47), and satisfaction with the multimedia was the highest (x̅=4.54). The results suggested that this multimedia modules could be effectively applied to improve understanding of graphic design on packaging using Adobe Illustrator.

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Author Information
Suchapa Netpradit, King Mongkut’s University of Technology Thonburi, Thailand
Tanatorn Tongsumrith, King Mongkut's University of Technology Thonburi, Thailand
Worawimon Bunlungsup, King Mongkut’s University of Technology Thonburi, Thailand