Abstract
The number of smokers in Indonesia currently reached 66 million (25.09%) of the total number of smokers population reaching 264 million. The government has issued various rules to reduce the number of smokers, but the results are still not effective. This study aims to determine the influence of demographics, economy, health, the role of government (political will), and communication strategy on the awareness of smokers in reducing the dangers of cigarettes. Data collection was carried out through a questionnaire distributed to 920 randomly selected respondents, data analysis using Sstructural Equation Model. There are six independent variables that will be assessed in this study: Demographics (X1), Economic (X2), Socio-cultural (X3), Health (X4), Government political will (X5) and Communication strategy (X6); while awareness of smokers to reduce the danger of smoking (Y) as a dependent variable.The results of the analysis show that economic and socio-cultural factors do not directly affect to the awareness of reducing the dangers of cigarettes. But indirectly its influence becomes significant through intervening variable of communication strategies. Meanwhile, health factors and the government's role have a very significant influence both directly and indirectly on reducing the dangers of cigarettes. The Structural Equation Model of awareness smokers is Y = 0.040*X2 - 0.11*X3 + 0.42*X4 + 0.41*X6 - 0.055*X1 + 0.20*X5, R² = 0.74. Thus, the strongest factor that contribute to the awareness of the need to reduce the impacts of smoking are heath (42%), communication strategy (41%), and government’s political will (20%).
Author Information
Kholil , Sahid University, Indonesia
Hifni Alifahmi, Sahid University, Indonesia
Soetjahyadi , Sahid University, Indonesia
Husen Mony, Sahid University, Indonesia
Muhammad Ilham Karim, University of Indonesia, Indonesia
Paper Information
Conference: ACSS2024
Stream: Journalism and Communications
This paper is part of the ACSS2024 Conference Proceedings (View)
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To cite this article:
K., Alifahmi H., S., Mony H., & Karim M. (2024) Tobacco Harm Reduction: Communication Strategy to Build Awareness of Smokers— A Case Study in Indonesia ISSN: 2186-2303 – The Asian Conference on the Social Sciences 2024: Official Conference Proceedings (pp. 351-361) https://doi.org/10.22492/issn.2186-2303.2024.30
To link to this article: https://doi.org/10.22492/issn.2186-2303.2024.30
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