Abstract
Following an international wave of legalizing cannabis for medical, recreational and economic reasons, South African national government have been encouraging entrepreneurs to participate in related cannabis technology and innovation. The gap is in the urban customer perceptions towards the legal cannabis industry to assist in aligning existing policies with the government’s cannabis industry goals. The purpose of this study is to assess urban customer perceptions towards the legal cannabis industry to assist in aligning policy with the government’s cannabis industry goals. This study follows a pragmatism research design and makes use of both quantitative and qualitative approaches to achieve the purpose of the study. Data is extracted from the Google database and documents. A total of 51 stores were identified on google maps. Google Maps capture provides data regarding customer reviews and store ratings. Data were analysed using Microsoft Excel. Findings show that customers have useful views that would assist policymakers to align new South African cannabis policies with those of successful urban developed countries. It is recommended that policymakers should consider the views of legal cannabis customers when passing policies meant to ignite entrepreneurial innovation needed to meet both customer's needs and the cannabis industry. The contribution of the article is in its use of literature review and Institutional theory to suggest policymaking processes that would benefit both cannabis customers and local communities.
Author Information
Tshililo R. Farisani, School of Management IT and Governance–University of KwaZulu- Natal, South Africa
Pfano Mashau, School of Management IT and Governance–University of KwaZulu-Natal, South Africa
Paper Information
Conference: ACSS2023
Stream: Politics
This paper is part of the ACSS2023 Conference Proceedings (View)
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To cite this article:
Farisani T., & Mashau P. (2023) Assessing the Impact of Empowerment Policies on the South African Urban Legal Cannabis Market ISSN: 2186-2303 – The Asian Conference on the Social Sciences 2023: Official Conference Proceedings https://doi.org/10.22492/issn.2186-2303.2023.16
To link to this article: https://doi.org/10.22492/issn.2186-2303.2023.16
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