Public Service Announcement In Indonesia and Malaysia: A Semiotic Analysis


The purpose of this study was to analyze how public service announcements: social media and newspapers were applied in Indonesia and Malaysia. The method of this study used a qualitative research approach. Social media and newspapers were analyzed as the objects of this study. The researchers used documentation and observation in collecting data and used Barthes’ theory to find out how the public service announcements were used. The result of this study shows that public service announcements are communicated in Indonesia and Malaysia have some similarities and differences. They can be seen from languages, contents, colors, models, media, designs, and places of public service announcements. This paper presents an analysis framework and rarely do any studies defy such attempts critically.

Author Information
Fahrur Rozi, Universitas Negeri Semarang, Indonesia
Lulu April Farida, Universitas Negeri Semarang, Indonesia
Intan Permata Hapsari, Universitas Negeri Semarang, Indonesia
Azidan Abdul Jabar, Universiti Putra Malaysia, Malaysia
Hadziq Najmuddin Purwanto, Universitas PGRI Semarang, Indonesia
Stephani Diah Pamelasari, Universitas Negeri Semarang, Indonesia

Paper Information
Conference: ACE2021
Stream: Foreign Languages Education & Applied Linguistics (including ESL/TESL/TEFL)

This paper is part of the ACE2021 Conference Proceedings (View)
Full Paper
View / Download the full paper in a new tab/window

To cite this article:
Rozi F., Farida L., Hapsari I., Jabar A., Purwanto H., & Pamelasari S. (2022) Public Service Announcement In Indonesia and Malaysia: A Semiotic Analysis ISSN: 2186-5892 The Asian Conference on Education 2021: Official Conference Proceedings
To link to this article:

Comments & Feedback

Place a comment using your LinkedIn profile


Share on activity feed

Powered by WP LinkPress

Share this Research

Posted by James Alexander Gordon