Abstract
The moment when consumers are using the product, it usually generates multiple and complicated emotions. If it is contract emotion that is generated, consumers usually feel novel and original, give a deep impression and further like to use it. The research tries to explore the possibility to apply the contract emotion generated during the process of using “synchronic” to design to products. At first, we investigate the cases involving with synchronic contract emotions. Then we sum up the conceptual structure of synchronic contract emotion through cluster analysis. In the end, we use the design for lightening as an example to unfold design transition focusing on the sub-concepts for 4 kinds of contract emotions “still not satisfied”, “accidents happen”, “being betrayed” and “beyond the expectation”. There are 12 items that are with contract emotions designed.
Author Information
Yung-Chin Tsao, Tatung University, Taiwan
Jia-De Cheng, Tatung University, Taiwan
Qian Huang, Tatung University, Taiwan
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