Communication and Perception of Visual Language in Comic Books, Khai Hua Roh : Smile of the King and Maha Sanook : When the Prince became King


HM King Bhumibol Adulyadej passed away on October 13th 2016. The comic books Khai Hua Roh and Maha Sanook, published special editions presented in visual language, to mourn the King under the themes “Smile of the King” and “ When the Prince became King”. The researcher aims to study the intent of the illustrators and the readers’ perception using this form of visual language and messaging.The research found that there were three types of cartoon characters: realistic, semi-realistic and symbolic. The meaning derived from this form of visual language comes from the accompanying text. Without text, the researcher interpreted the images from the context and situation presented, including comparing them to actual photos.For visual language recognition, it was found that all of the readers had media exposure bias related to King Rama IX but differences in perceptions. Age, education, occupation and residence did not influence their perceptions, whereas personal interests, recognition, emotions towards persons or events, attitude, upbringing, knowledge base and individual experiences did affect their perception.

Author Information
Chayanoot Veerasarn, Mahasarakham University, Thailand

Paper Information
Conference: ACAH2018
Stream: Arts - Social, Political and Community Agendas in the Arts

This paper is part of the ACAH2018 Conference Proceedings (View)
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Posted by James Alexander Gordon