Abstract
The purpose of this research is 1) To study the communication of Bangkok Governor and Tourism policy and 2) To study tourism communication of Bangkok Governor. The Methodology of this research are Qualitative and Descriptive. This is a documentary research which basically its source of information are as followed: 1) Primary document which is Bangkok Governor’s policy 2) Secondary Document which provides related information from Books, Documentary and Internet. Data analysis is a research tool. The study found that Firstly, Tourism policy of Bangkok Governor called “one special mission, five immediately implemented policies and nineteen urgent missions” can be divided into 3 groups: first Group is Safety community. This develops safety intersection and Public Eyes project by changing secluded and dangerous to clear and airy area. Second is Cleanliness policy under Big cleaning day project to promote a campaign to eliminate water hyacinth along Chao Praya River. Last group is convenient policy, which serving application called Bangkok 2U to update city residents of flood and traffic. Secondly, for tourism communication of Bangkok Governor, the activity called Walking around Ratanakosin has been held. This is an activity to walk along the distance to visit many historical places which in turn, its historic would be promoted. Moreover, to encourage cultural tourism and the booths selling products under Bangkok Brand and street food would be set up. Furthermore, the Phra Pokklao Sky park which is a public garden observatory on 280 meters sky walkway along Chao Praya River.
Author Information
Singh Singkhajorn, Bansomdejchaopraya Rajabhat University, Thailand
Paper Information
Conference: CITY2017
Stream: Media, Film and Communication Studies
This paper is part of the CITY2017 Conference Proceedings (View)
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