This research entitled “A Study of Cultural Transmission Through Thai Television Drama” were 1) to study a policy of drama television producers on transmitting content of Thai cultures through television drama and 2) to study content of television drama presenting Thai cultures.The result revealed that the majority of producers’ policies have been focused on target audiences by producing Thai history-based drama with the addition of Thai cultures in order to make themselves outstanding. Thai identity was presented through each television drama based on its plot which had been selected since pre-production process. Moreover, Thai ways of life was also perfectly integrated together with the presentation of lessons learned based on Thai cultures. The contents presented were to remind audiences of human mind, family life and ways of living which were considered as contemporary cultures rather than authentic Thai cultures.
Sanpach Jiarananon, Bansomdejchaopraya Rajabhat University, Thailand
Stream: Media, Film and Communication Studies
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