The Myth of Creative Work as Liberation


The rise of the creative industry as the new economic sector for post-industrial societies has afforded great interest in the global economy, with its promise of autonomous and self-realizing creative work that not only satisfies the labor force, but also generates substantial revenue in the process. However, there is a blatant disregard for the exploitative nature of creative work, which mainly results from its precarious nature, in the hopes of institutionalizing it. Creative work then becomes nothing but a myth manipulated by neoliberal technocrats in order to attract potential public and private investors to the creative industries agenda. This paper aims to illustrate the exploitative nature of creative work through a historical and conceptual analysis of creative commodity production and how exploitation occurs and is magnified in developing countries by using the Philippines as a case. This paper concludes with the limits of extensive and institutionalized exploitation and its potential repercussions on the capitalist society as a whole.

Author Information
Janine Patricia Santos, Fo Guang College, The Philippines

Paper Information
Conference: ACCS2017
Stream: Media Studies

This paper is part of the ACCS2017 Conference Proceedings (View)
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Posted by James Alexander Gordon