Several studies have noted that the strategies often fail mainly at the implementation process. However, most of the research addresses the formation of strategy. The importance of strategy formation is not of lesser important. This paper addresses the implementation aspect of strategy deployment. Strategy execution is selecting a strategy for organizational action to accomplish specific strategic goals. Whilst a brilliant strategy can provide a competitive advantage for a business, only an effective implementation process will ensure this outcome. The formulation of strategy is usually a top-down endeavour. Implementing requires synchronous top-down, bottom-up, and across the firm activity. Many studies have discussed the problems in strategy execution. For example, the role of senior management and their involvement can be very weak in strategy implementation; there can be a lack of communication top-down, bottom-up, and across the firm; or there can be poor coordination and sharing of responsibilities. This articles identifies critical success factors in the implementation of the strategy.
Abdullah Alharthy, Cranfield University, United Kingdom
Hamad Rashid, Cranfield University, United Kingdom
Romano Pagliari, Cranfield University, United Kingdom
Stream: Humanities - Other Humanities
This paper is part of the IICAHDubai2017 Conference Proceedings (View)
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