A Study of Comfort Elements Combine with Local Mascot: The Case of Yunlin Townships


Yunlin County, which located in south-west of Taiwan, west of the Taiwan Strait and consists of twenty townships. Due to its plain ground and fertile soil environment advantages which suits for agriculture, it has been being the main supplier of rice and vegetables, which had made a great contribution to Taiwan. Although there is an official mascot 'MENG YA ZIH' representing Yunlin County, there is no mascot for township individually. The mascot should contain affinity which let people feel close, harmless and being kind. The purpose of this study is looking for a method to combine those elements and to improve those to create a new harmless mascot for the townships. At the beginning of the research, the researchers will use Secondary Qualitative Study for the collection of mascot design. And analysis the color, and comfort elements, and combine the two data collection. After the completion of the data collection, researchers use focus groups to conduct interviews on design background students to get those who have Basic Aesthetics and Design Sensitivity for the mascot's opinion and the image of Yunlin local towns. The contents of the interview after the integration of the mascot in accordance with the results of the prototype design, prototype design is complete, the use of prototype for the comfort of the in-depth interview. As the research time and human, financial and other factors, all the township can't be the mascot design, therefore the study will output 1-3 township healing mascot as a result.

Author Information
Wen Ying Chiu, National Yunlin University of Science and Technology (YunTech), Taiwan

Paper Information
Conference: ACSS2017
Stream: Cultural and Media Studies

This paper is part of the ACSS2017 Conference Proceedings (View)
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Posted by James Alexander Gordon