In December 2014, Kaohsiung MRT works with creator to launch 'K.R.T. GIRLS' in order to attract young people's attention, it received a great response. In addition, Taiwan professional baseball team Uni Lions also established girl idol group 'Unigirls Junior' at June 2016, the group also has three virtual idol to serve as its corporate image spokesperson. In October 2016, Taiwan Tainan City has also launched 'Fucheng Xiaoman' to promote Tainan City's tourism and culture. More and more government units and enterprises want to attract young people through virtual idols. These virtual idols have a charming, lovely, friendly, even 'Moe' appearance. Because virtual idol industry is becoming more and more popular, if the design principle behind the design of the virtual idol could be study, it is possible forfuture creator to create additional economic value. Therefore, this research will start from understanding the design principle of virtual idol in Taiwan.The research will analyze the literature of the character design to understand the design elements behind the character. And using Expert Assessment to verify the elements. Finally, using Case Analysis to examine the elements of Taiwan virtual idol for corresponding results of this research. The research result of this research is to unify the design concept of Taiwan virtual idol, in order to assist the new designers to enhance their design creativity. This research expect to serves as a sample for future researcher or designer to reference on.
Chien Wei Chou, National Yunlin University of Science and Technology (YunTech), Taiwan
Stream: Cultural and Media Studies
This paper is part of the ACSS2017 Conference Proceedings (View)
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