The Structure of Narrative Design. A Case Study: Interior Design Proposal of Thread of Life Gallery in Bali


When an exhibition is designed with object-oriented approach, merely focuses on conservation, display and object information, visitors often don’t understand the object. The design function as a medium of visual communication is failed. The exhibition design should be user centered and the goals are communicating objects and their context to visitors in order to make them understand, dive in the context and appreciate the objects. In gallery exhibition, designing with story-telling approach or narrative design may even increase the sale value. In narrative exhibition, the gallery doesn’t merely display objects but also spatially presents its production context, its relation with people and place. A narrative design structure consists of abstract, orientation, conflict, evaluation, resolution and coda that relate one to another. Narration developed in the design of Thread of Life gallery is the history of struggle of traditional textile craft women life from the downturn due to be less competitive with modern textiles into becoming a valuable commodity. The textiles are produced manually using traditional instruments but beside retain their traditional pattern, the design is also adapted into modern clothes while maintaining the eco-friendly process. Implementing the strategy of simulation as traditional textile makers using interactive medias and multi-sensory design, visitors are given the opportunity to experience the difficulties of manual production and actively involved in constructing the meaning of using the green textile. The process of interpretation and reflection becomes personal, lasts longer in visitors’ memory and naturally be retold. Retelling is the power of narration approach.

Author Information
July Hidayat, University of Pelita Harapan, Indonesia
Nadia Houdioni, University of Pelita Harapan, Indonesia

Paper Information
Conference: ACAH2017
Stream: Arts - Visual Arts Practices

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Posted by James Alexander Gordon