Political Communication – Reach and Relevance: A Case Study of Delhi

In the nineteenth century mechanical printing replaced direct communication/dialogue/ speech. In the wake of twentieth century radio and television occupied a corresponding space along with print media as a source of information and communication. The advent of 21st century introduced internet thus multiplying the cognitive, affective and behavioral impact of communication. In the course of these developments, the traditional means of political communication - one-to-one communication, posters, murals, banners, group meetings, and etc. - are losing their relevance. Does it disturb the democratic spirit of a country? Is media grabbing the domain of political communication or is it intentionally left vacant by the apathetic political activists? Objective: To contest and question the role of political communicators (other than media) thus recognizing the hegemonic spread of media. The concomitant questions are: 1. How effective are the various means of political communication? 2. Can political communication ensure people's participation a democratic objective? 3. How far has political communication been able to influence people's participation in the political system in Delhi per se? Methodology: The main source of data for this empirical study is the information obtained by a structured questionnaire served to a randomly selected sample of about 1100 residents of Delhi during February 2014 - February 2015. The data collected has been analysed from the perspective of various research questions. The same analysis will be used to supplement the enquiry proposed in this paper.



Author Information
Vandana Mishra, Motilal Nehru College, University of Delhi, India

Paper Information
Conference: IICSSHawaii2017
Stream: Journalism and Communications

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