This research aimed to raise a product brand (Underwood, Klein, and Burke, 2001) for cloth weaving commodities in Mahasarakham province, using the case study of Baannongkaen, village 4th, Lao sub-district, Kosumpisai district in order to promote the sale and marketing strategy, create a packaging design for products of the commodities. Fifteen packaging design models were created by students studying for a degree in Graphic Design in The Department of Creative Arts, Faculty of Architecture Urban Design and Creative Arts, Mahasarakham University. The research tool was a questionnaire containing rating scales for packaging design. The target sample was 200 people in the Mahasarakham province. The results of this research found that the most preferred package design was a flat, part-windowed packet, with light brown colours and patterns best reflecting the style and tradition of the product itself.
Wichanat Tiwasing, Mahasarakham University, Thailand
Kevin Hapeshi, The University of Gloucestershire, UK
Stream: Arts - Visual Arts Practices
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