Graphic Design on Packaging for Development of Local Textile Products: A Case of Cloth Weaving Commodities in Mahasarakham Province, Thailand

Author Information

Wichanat Tiwasing, Mahasarakham University, Thailand
Kevin Hapeshi, The University of Gloucestershire, UK

Abstract

This research aimed to raise a product brand (Underwood, Klein, and Burke, 2001) for cloth weaving commodities in Mahasarakham province, using the case study of Baannongkaen, village 4th, Lao sub-district, Kosumpisai district in order to promote the sale and marketing strategy, create a packaging design for products of the commodities. Fifteen packaging design models were created by students studying for a degree in Graphic Design in The Department of Creative Arts, Faculty of Architecture Urban Design and Creative Arts, Mahasarakham University. The research tool was a questionnaire containing rating scales for packaging design. The target sample was 200 people in the Mahasarakham province. The results of this research found that the most preferred package design was a flat, part-windowed packet, with light brown colours and patterns best reflecting the style and tradition of the product itself.

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• Category: ECAH2016, ECS4 2016, Oral Presentation, Paper Available
• Tag: Visual Arts Practices,

Posted by James Alexander Gordon

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