The pedantic strategy is one of the key element of any cooperation’s success. However, the implementation of the strategy is very important as most of the strategy fails during the implementation stage. The implementation of the strategy is daunting task as it faces many challenges in today’s organizations which endeavors to achieve the performance but the literature suggests that there are more contributions on strategy formulation comparatively on strategy implementation. The strategy formulation and implementation have become more important than ever. However, strategy formulation in organizations is the formation of a unique and valuable locus connecting a variable set of actions. Meanwhile, the strategy execution is the interpretation of selecting a strategy for organizational action to accomplish strategic goals and objectives. The detailed literature supports the view that strategy formulation and strategy implementation cannot be achieved by senior management alone. It requires both internal employees and external suppliers of the firm to cooperate. The culture, beliefs values and behaviors are also other key factors which need to be considered while making and executing the strategy. This article will discuss the key factors of the implementation of the strategy and adequate organizational culture along with the literature review on the strategy implementation by using systematic search process.
Abdullah H. Alharthy, Cranfield University, UK
Patrick McLaughlin, Cranfield University, UK
Hamad Rashid, Cranfield University, UK
Stream: Business Administration and Business Economics; Marketing; Accounting
This paper is part of the EBMC2016 Conference Proceedings (View)
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