Survey on the Role of Visual Arts in Reading Motivation and Visual Tranquility among Managers, Librarians and Library Users of Tehran


This research studies the role of artistic atmosphere in public libraries in order to create reading motivation and providing visual tranquility for the clients. The main role of public library is to disseminate information without discrimination and help social justice to reduce information gap of the society. So libraries can use visual arts to attract more people and reduce the gap. The research also surveys the physical and welfare facilities of public libraries attached to the Cultural and Artistic Organization of the Tehran Municipality (CAOTM). Research Method is analytical survey. The data is gathered by three questionnaires for three groups including 66 managers,113 librarians, and 320 users. The questionnaires' validity using Cronbach's alpha was 87% for users, 74% for librarians, and82% for managers. The information is gathered via 80 Tehran public libraries attached to CAOTM at February 2015. Results show that there is a significant difference among the users' views with average3.58 and the librarians with 3.63 rather the managers with 2.75 about the existing artistic spaces and physical/ welfare facilities, so the hypotheses according to ANOVA and Scheffe post hoc test is confirmed. The users believe that artistic spaces and works, increase the circulation of books and reading, also visiting the library. The librarians believe that the visual arts can transfer Sense of aesthetic, exhilaration and freshness among them and raise their motives better toward their job. The managers believe that the galleries& exhibitions has lower effect on the sale of visual arts of the members or outside works.

Author Information
Zohreh Mirhosseini, Islamic Azad University-Tehran North Branch, Iran
Maryam Arabzade, Islamic Azad University- Science and Research Branch, Iran

Paper Information
Conference: ACAH2016
Stream: Arts - Visual Arts Practices

This paper is part of the ACAH2016 Conference Proceedings (View)
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Posted by James Alexander Gordon