In the current glory of reality TV, the ideology of viewers' justification revolves highly around their acceptance and recognition of the TV series. In truth, reality TV possess high capability in influencing viewers' feelings and emotions despite of viewers' inability to notice their affection towards the content of the show. This was stated as the 'mcdonalisation' of viewers' feelings. This article aids to reveal viewers' true feelings concerning their positive sentiments gauged from popular reality TV series. Never to deny the authenticity, many of the reality TV production did manage to present a positive front; hence it is important to discover how this production turns into a powerful tool in persuading viewers to generate positive reactions. Therefore, the purpose of this paper is to evaluate the correlation between reality TV content and viewers' responses. With reference to the nature of the research, the suitable method will be based on qualitative approach, which includes focus group discussion with 25 loyal followers of a reality TV and content analysis on a specific selection of reality TV program. The outcome will be beneficial for future audience studies specifically in relation with the effectiveness of TV production through viewers' positive emotions.
Nurul Nisa Omar, KDU University College, Malaysia
Wong Lee Sa, KDU University College, Malaysia
Stephanie Ong Chye Lyng, KDU University College, Malaysia
Stream: Arts - Media Arts Practices: Television, Multimedia, Digital, Online and Other New Media
This paper is part of the ACAH2016 Conference Proceedings (View)
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