Communication Process of Community in the Conservation of Biodiversity: A Case Study of the Doi Saket Chiang Rai Province Community

Abstract

The objection of this research is to study (1) To study the Doi Saket Community. (2) To Study the Communication Process of Community in the Conservation of Biodiversity Case Study Doi Saket Community. This was a qualitative research based on a sample of 5 government staff of Chiang Rai Municipality and 5 Community leaders of Doi Saket Community.Who know about Biodiversity of Community Doi Saket. The sample was selected through purposive sampling. Data were collected using an in-depth interview form and analyzed using descriptive analysis. The results found: 1) Doi Saket area of forest in the core area.Chiang Rai Municipality introduce the knowledge and respects the decision of the community. That reflects the Community Doi Saket. There is a strong community that is central to the culture and traditions of the people in the community come together and share the benefits of Doi Saket forest in the community. 2) Communications of the conservation of the biodiversity of Community Doi Saket there use Informal communication.Activities of the community in the various traditions. The communication of the conservation of biodiversity, the Chiang Rai Municipality officials use official and unofficial communication to community leaders and the people in community.



Author Information
Singh Singkhajorn, Bansomdejchaopraya Rajabhat University, Thailand

Paper Information
Conference: MediAsia2014
Stream: Media Management and Economics

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