What’s on Your Mind? Rhetorics of Identity Construction on Facebook


Among young Filipinos, Facebook enjoys wide acceptance, with almost 81 percent of the youth population using the social networking site. With this knowledge, this study, What’s on your mind: Rhetorics of identity construction in Facebook, aims to determine how Facebook features, specifically, status updates and profile pictures, aid in the construction and representation of identities. Using textual analysis, backed by concepts on Speech-act theory, identity performance and power discourse, it also seeks to present the rhetorical capacity of these engagements. As rhetorical sites, these engagements are, thus, considered powerful loci of identity activation and representation. This, likewise, explores the various reasons and motivations for young people’s engagements with the identified Facebook features and how they think this contributes to the way they are seen and understood by others in the social networking site. Finally, this research also determines that young Filipinos’ online identity play are primarily performative in nature, which can be observed both in the way status updates and profile pictures are constructed and understood.

Author Information
Joan Macapagal Dizon, Southern Luzon State University, Philippines

Paper Information
Conference: MediAsia2014
Stream: Social Media and Communication Technology

This paper is part of the MediAsia2014 Conference Proceedings (View)
Full Paper
View / Download the full paper in a new tab/window

Comments & Feedback

Place a comment using your LinkedIn profile


Share on activity feed

Powered by WP LinkPress

Share this Research

Posted by James Alexander Gordon