This research was entitled expectations toward delivering entertainment news on televisions, 2 main objectives of this research are to search audience's expectations in terms of watching entertainment news on televisions, and to provide suggestions to properly develop further entertainment news programing on televisions. The results of this research indicate that the number of times presenting about celebrities or stars's privacies are increased. The most type of entertainment news that many news agencies have focused on are gossips and stars's scandalous news. Public relation news and other news types are secondary interests of audiences. Some entertainment agencies can deliver scope of entertainment news details deeply. As a result, these agencies can increase various deepest entertainment contents plus higher quality if compared with some that produce just general gossips. Competitions for entertainment news productions tend to dramatically expand because there are larger number of mass media than in the past. In addition, the key suggestions for delivering entertainment news on televisions are that mass media associations need to be reformed now to develop 4 main solutions. Firstly, those reformed associations should emphasize on policies which could manage delivering entertainment news efficiently. Secondly, administrate mass media agencies to create standardized entertainment contents. Thirdly, extremely present more advantage entertainment news to respond audiences who are looking for creative entertainment news.
Sanpach Jiarananon, Bansomdejchaopraya Rajabhat University, Thailand
Stream: Mass Communication
This paper is part of the MediAsia2014 Conference Proceedings (View)
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