Category: Media Arts Practices: Television, Multimedia, Digital, Online and Other New Media

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Impact of Advergames on Brand Outcomes among Saudi Players

Advergames present a unique, yet effective way of advertising owing to the high level of players’ engagement with online games. This preliminary study sought to explore the impact of advergames on brand outcomes among Saudi players. This research has capitalized the flow theory to examine this phenomenon in Saudi consumers. A questionnaire was formulated for

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Digital Cultural Communication: Vietnamese Cultural Professionals’ Use of Facebook During the COVID-19 Pandemic

Developments in digital technologies are having an impact on the work practices of cultural professionals. Digital technologies today afford cultural professionals with new ways of exhibiting art and culture. The digital platforms of galleries and museums, including websites and social media accounts, have become curated spaces with multi-media, interactive content and large amounts of digitized

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Retracing Positive Images of the Black: The Racial Reading of The Walking Dead Through its Adaptations

In contemporary culture, video games, like other media, have played an impactful role towards players’ societal perceptions and influenced their impressions and understandings of social groups. Despite the increase of African Americans figures in video games, these characters are usually portrayed in negative, racially stereotypical ways. This paper offers an analysis of the representations of

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A Review on the Technological Innovation in Traditional Musical Instruments: Methodology, Challenges and Public Acceptance

The rapid development of modern technology has to some extent affected the interest of public toward traditional musical instruments and thus many research discovered has focused on the innovation of the instruments. The aim of this review is to investigate and analyze past and current studies on the exploration of technological innovation in the field

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A Soft Museum of Hardware Use: Testimonies From the Early Experience of Digital Devices as Historical, Pedagogical and Narrative Assets

This research addresses the validation of narrative legacies of a first generation of digital and online media users upon its mass adoption in the 1980s and 1990s. As a complement to ongoing processes of technological obsolescence, whereby arcane digital media devices become potential museum objects or trending novelties, we vouch for the testimonies of early

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Digital Literacy as a Factor for Sustainable Society

Digital literacy should be seen as directly related to the strengthening of information and communication technology. The integration of information and communication technologies into education at all levels and in all areas of training requires the development of skills and competencies related to the knowledge and use of digital media. The present paper explores digital

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Glycoscience Augmented Reality Application Demonstrated with Merge Cube

Popular science education of biomedical knowledge can be monotonous and beyond understanding, so it is necessary to involve fun elements and to harness the suitable demonstration tool to make it more approachable. Merge Cube, a cube-like object trending on the Internet, has an iconic design of pattern recognition which is suitable for augmented reality (AR)