Category: EuroMedia2018


Woomera’s Women: Roles and Rolls of Film

In the aftermath of WW2, with the onset of the Cold War, Australia became one of a few global centres for the testing of rockets and other long-range weapons. By the mid 1950s a town named Woomera had been created in the Australian Desert with a population of 7,000 at its peak. Women’s roles at


Fears in 21st Century Through Movies

How does culture replicate itself in the film? How does our fear for future reflect in the film? People express themselves through both documentary films and sci-fi movies. This paper will focus on more than 30 sci-fi movies. In the last century, people always worried that the robots would exceed human intelligence and finally destroyed


Communication of Thailand Homestay Standard Compares ASEAN Homestay Standard

This research study communication of Thailand homestay standard compares ASEAN homestay standard. This research is qualitative research is a research document from sources including data from two sources together with the following documents: 1. Thailand homestay standard and ASEAN homestay standard 2. Secondary documents, including books, documents and the Internet. With content related research. Data


Texting Behavior’ and Impacts of ‘Mobile Messaging’ on Youth of Pakistan: A Uses and Gratification Analysis

Advances in mobile technology have revolutionized the lives of Pakistani people, especially youngsters. The excessive use of mobile for ‘texting’ i.e. sending messages has become a normal practice regardless of the time and place. The present study focuses on this intensive habit of mobile texting exhibited by the youngsters of Southern Punjab to highlight and


The End of Utopia as We Know It? Zygmunt Bauman’s Take on Our Contemporary Times

According to Bauman, we live in a world of hunting and hunters where instead of lingering in the present and appreciating it for what it holds, we push into the future at an ever-increasing speed unable to seize the day and live the moment. When too concerned with maintaining a state of flux we lose


Development of Instruction in Television Creative Presentation Course Through Digital Media

The qualitative research entitled the “Development of Instruction in Television Creative Presentation Course through Digital Media” aimed to study 1) the development of effective instruction in Television Creative Presentation Course and 2) the learning outcome focused on management of students in Television Creative Presentation Course. The results revealed as follows:1) The effective instruction was to


Internet Wisecracks: Construction of Resistance and Deconstruction of Meaning

A large corpus of wisecracks and jokes has been widespread on internet in contemporary China. This kind of ‘humor’ is important to those who have been ridiculing social reality and very often the political system. It can be constructed as a form of resistance, through quiet, nonviolent means, and act as a stabilizing safely valve


Disclosing the State of Fear in Contemporary Taiwan – The Ambiguity in Taiwanese Film Noir, Who Killed Cock Robin

Film noir, a genre named by French critics in the 1950s, has been attracting the interests of academics and the public since then. Although the base of the genre’s production begins to thrive prominently in English-speaking countries and France, film companies in other countries, regardless of their individual film’s differences of success, have also plunged


Globalisation and Fearful Futures in the Thai Cultures

The ethno-nationalistic discourses have been dominant in Thailand, a medium-sized country in Southeast Asia during the last twenty years. First it was caused by the international financial crisis in 1997 when the sense of Thai nationalism has strongly made a comeback. Later on, it was instigated by the two military coups in 2006 and 2014


We Need to Talk: Language and Communication in the Martian and Arrival

Science-fiction cinema has a long history as the stage upon which political and social fears, both real and imagined, have been played out. Fear of the Other, be that a foreigner or a so-called Communist; fear of technology; fear of science. This paper explores the ways in which contemporary cinema responds to some of the


Media Portrayals of Aging Society in Thailand

Thailand, like many countries, is moving toward an aging society. Ministry of Social Development and Human Security of Thailand statistics show that by the next decade people aged over 60 will make up 20 percent of the population, while people aged 65 and above will account for 14 percent. Although these numbers might initially appear


Emotional Resonance and Individual Bias in Advertisements: Depictions of Individuals Are Perceived as More Emotional Than Depictions of Groups

Advertisements can create strong emotional responses in their viewers. While utilizing emotionality is common advertising strategy, little work has systematically explored the factors which actually make advertisements emotional. We set out to explore this by examining how the number of people in the advertisement influence its emotional resonance. We hypothesized that, in line with previous


Re-Defining the Self: Thai Documentary Films After Coups D’état in 2014

During the period of political instability that led to the coups d’état in 2014, the independent cinema has become an alternative space for exploring political issues. With political issues having long been a taboo subject in Thai cinema, particularly during times of military control, many of the filmmakers choose to portray the issue in a


Neuromarketing: Analysis of Packaging Using GSR, Eye-Tracking and Facial Expression

Neuromarketing techniques (use of psychophysiological responses as variables in decision making processes) are being used successfully in the area of marketing.However, there is no academic research that enables us to explore the degree of effectiveness of these techniques, as well as the cognitive and affective mechanisms underlying. This data will allow the construction of theoretical


The Influence of Participation in Sedupe Se Sekolong (SSS) Educational Radio Programme on Academic Achievement

The purpose of this study is to investigate the influence of participation in the South African Broadcasting Corporation (SABC)’s Sedupe Se Sekolong (SSS) educational radio programme on academic achievement of the Grade 12 learners in the Limpopo Province of South Africa. A random sample size of 252 schools was selected from a total population of