This research study communication of Thailand homestay standard compares ASEAN homestay standard. This research is qualitative research is a research document from sources including data from two sources together with the following documents: 1. Thailand homestay standard and ASEAN homestay standard 2. Secondary documents, including books, documents and the Internet. With content related research. Data were analyzed using Descriptive Analysis. The results showed that communication of Thailand homestay standard compares ASEAN homestay standard, Thailand homestay standard have 5% of public relations indicators publications for community tourism ASEAN homestay standard have 10% of marketing and promotion indicators create promotional materials, e.g. brochure, interpretative boards, panels to relay information about the homestay program and community and cooperation with local government and tour operators for marketing. Web Marketing develops website and social media network to promote the homestay and handle online booking.
Singh Singkhajorn, Bansomdejchaophaya Rajabhat University, Thailand
Rasika Angkura, Sukhothai Thammathirat Open University, Thailand
Patcharapa Euamornvanich, Dhonburi Rajabhat University, Thailand
Stream: Advertising, Marketing, & Public Relations
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