Tag: Humanities – Language, Linguistics,


Business Name Signboards in the Area of Bang Lamphu: Analysis of a Linguistic Landscape

Business name signboards can shape the linguistic landscape of a business area and can create its identity. This study aims at analyzing distinctive features of the business name signboards in Bang Lamphu area by adopting Thom Huebner’s (2009) framework. It is found that, in terms of language, Thai business names outnumber others with the amount