Business name signboards can shape the linguistic landscape of a business area and can create its identity. This study aims at analyzing distinctive features of the business name signboards in Bang Lamphu area by adopting Thom Huebner’s (2009) framework. It is found that, in terms of language, Thai business names outnumber others with the amount of 138 names in total. Others include Thai-China names (96 names) and mixed (74 names), respectively. In terms of the alphabets used on the signboards, the most used are Thai (147 signboards), Thai - China (102 signboards) and other languages (59 signboards), respectively. Based on the analysis of components of the signboards, the linguistic landscape of Bang Lamphu can be concluded as follows. First, Bang Lamphu can be construed of signboards demonstrating the preservation of Thai conventions. Next, Bang Lamphu is an area involved with globalization effects. Moreover, Bang Lamphu is an area for those belonging to different groups and income levels.
Krittaphon Wangpusit, Phranakhon Rajabhat University, Thailand
Stream: Humanities - Language, Linguistics
This paper is part of the ECAH2017 Conference Proceedings (View)
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