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Rezika Ardia Dinda Arrini, Gadjah Mada University, IndonesiaAbstract
TikTok is currently a popular social media platform. This demonstrates the development of technology that can be used as a medium for interaction, information acquisition, and self-expression. The perceptions of each follower are urgent for research, especially in the context of media regulation and human rights protection in the digital age. This relates to @wiki_etika TikTok content about food reviews, but the way it was delivered invited negative comments that could alter the content's meaning in terms of audience response.Qualitative research methods and reception study analysis based on Stuart Hall's encoding-decoding theory were used in this study, which helped researchers analyze how visual content messages are interpreted by audience responses. Two techniques were used to collect data: in-depth interviews and documentation. The results of this study demonstrated differences in the participants' understanding of the video. One informant held a dominant hegemonic position, acknowledging, accepting, and fully agreeing with the content; four other informants held a bargained reading, agreeing and accepting the content but with several caveats; and no informants held an oppositional reading, completely rejecting the content. This research also revealed that audiences have varying understandings of commenting ethics, but many are still unaware of the legal consequences of their actions.
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Conference: KAMC2025Stream: Gender
This paper is part of the KAMC2025 Conference Proceedings (View)
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To cite this article:
Arrini R. (2026) Audience Response and Visual Content Interpretation: An Analysis of Reception on the Wiki_Etika TikTok Account ISSN: 2436-0503 – The Kyoto Conference on Arts, Media & Culture 2025: Official Conference Proceedings (pp. 631-642) https://doi.org/10.22492/issn.2436-0503.2025.51
To link to this article: https://doi.org/10.22492/issn.2436-0503.2025.51
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