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Siripan Krasaesan, Thai Health Promotion Foundation, ThailandAbstract
Non-communicable diseases (NCDs), particularly diabetes mellitus, represent a significant public health crisis in Thailand, contributing to approximately 17 million cases and over 300,000 deaths annually, with a majority occurring before age 60 (World Health Organization, n.d.). Recognizing the crucial role of diet in diabetes management, the Thai Health Promotion Foundation launched a communication campaign promoting the 2:1:1 healthy eating formula (2 portions vegetables, 1 portion carbohydrates, 1 portion protein) (ThaiHealth Official, 2019). This study assesses the campaign's effectiveness at BaanTakhun Hospital in Suratthani province, Southern Thailand. Data from 27 patients in the hospital's remission clinic program out of 695 treated were analyzed to evaluate the impact of the communication campaign and lifestyle intervention, alongside medical treatment. The findings demonstrate that this integrated approach successfully improved the patients’ conditions. However, the study also revealed a need for context-specific adaptations of the communication strategy to enhance its effectiveness across diverse regions of Thailand.
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Conference: MediAsia2024Stream: Advertising
This paper is part of the MediAsia2024 Conference Proceedings (View)
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To cite this article:
Krasaesan S. (2024) Communication Campaign of Social Marketing to Reduce Noncommunicable Diseases (NCDs): The Case of Diabetes Mellitus at BaanTakhun Hospital in Southern Thailand ISSN: 2186-5906 – The Asian Conference on Media, Communication & Film 2024: Official Conference Proceedings (pp. 101-110) https://doi.org/10.22492/issn.2186-5906.2024.9
To link to this article: https://doi.org/10.22492/issn.2186-5906.2024.9
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