Abstract
This research on the design and development of a symbol for tourism promotion via the Suvarnabhumi Airport rail link is a research and development (R&D) methodology and aims to study the identity development of each station area, and to design and develop symbols to promote tourism. The method used was in-depth interviews, with the population for data collection comprising residents living near the station area and tourists using the service. A total of 88 individuals from eight stations were purposively sampled. The research findings revealed that the identity of Phaya Thai Station is defined as “Heritage through time” with prominent places being the Suan Pakkad Palace and King Power Rangnam. Ratchaprarop Station’s identity is defined as “Urban Flavor” with Baiyoke Tower II and Palladium office tower being the key landmarks. Makkasan Station’s identity is defined as “Gateway to the City” with G Tower Grand Rama 9, Jodd Fairs Market, and the Clock Tower at Srinakharinwirot University. Ramkhamhaeng Station’s identity is defined as “Color of Sports” with Rajamangala National Stadium, NASA Street Building, and Ramkhamhaeng Pier as notable places. Hua Mak Station’s identity is defined as “Eastern Dimension” highlighted by Darul Ibadah Mosque and Prasart Museum, with the intersection of the Suvarnabhumi Airport rail link, SRT Eastern Line, and MRT Yellow Line being significant features. Ban Thap Chang Station’s identity is defined as “Finding Mosque” with Niamatul Islam Mosque and Ban Thap Chang Market as key places. Lat Krabang Station’s identity is defined as “Ecological Way” with Siam Serpentarium, Lat Krabang Walking Street, and Hua Takhe Market as prominent spots. Suvarnabhumi Station’s identity is defined as “Metropolitan Airport” with the Air Traffic Control Tower and Happy and Healthy Bike Lane as notable landmarks. This research found that the symbols were deemed appropriate for use, with an approval rating of 81.25%. The symbols were considered consistent with the areas, also at 81.25%, and were seen to effectively promote tourism, with an approval rating of 83.33%.
Author Information
Mongkon Chumngeon, Srinakharinwirot University, Thailand
Noppadol Inchan, Srinakharinwirot University, Thailand
Paper Information
Conference: KCAH2024
Stream: Aesthetics and Design
This paper is part of the KCAH2024 Conference Proceedings (View)
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To cite this article:
Chumngeon M., & Inchan N. (2025) The Design and Development of Symbol for Tourism Promotion via Suvarnabhumi Airport Rail Link ISSN: 2759-7571 – The Korean Conference on Arts & Humanities 2024 Official Conference Proceedings (pp. 201-217) https://doi.org/10.22492/issn.2759-7571.2024.19
To link to this article: https://doi.org/10.22492/issn.2759-7571.2024.19
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