Abstract
This study delves into the intricate use of language variation in buying and selling interactions at Sungguminasa Traditional Market, South Sulawesi, Indonesia. Through observations involving 5 sellers and 5 buyers conversing in Indonesian with Makassar dialect, Makassarese with Konjo dialect, English, and Arab, the research uncovers how different languages and dialects are employed to create a welcoming and friendly atmosphere, enhancing the market experience.t, with sellers and buyers employing words like "ki" and "ta'" in the Makassar language. This dialectal usage fosters a relaxed and familiar conversational atmosphere. Additionally, the study uncovers the sellers' adept use of various expressions, such as "iya pale" and the vocative "dek," to cultivate a casual and welcoming ambiance. The study's significance lies in its revelation of register usage in seller-buyer interactions. Terms like "renda prancis" (French lace) and "Monalisa" are strategically employed to capture buyers' attention and convey an air of exclusivity. Similarly, the use of "tie dye" highlights register usage in the context of fashion, appealing to younger generations and fashion enthusiasts. Overall, the research unveils the intricate interplay of dialect, variation, and register in trading conversations at Sungguminasa Traditional Market, South Sulawesi. The findings of this research contribute to the broader field of linguistic and cultural studies by illustrating how language functions as a reflection of social and cultural dynamics within traditional market settings.
Author Information
Rizal Alamsa Amal, Universitas Gadjah Mada, Indonesia
Paper Information
Conference: KAMC2024
Stream: Language and Cultural Studies
This paper is part of the KAMC2024 Conference Proceedings (View)
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To cite this article:
Amal R. (2024) Analysis of Language Use in the Discourse of Buying and Selling Interactions at Sungguminasa Traditional Market, South Sulawesi ISSN: 2436-0503 – The Kyoto Conference on Arts, Media & Culture 2024: Official Conference Proceedings (pp. 265-274) https://doi.org/10.22492/issn.2436-0503.2024.25
To link to this article: https://doi.org/10.22492/issn.2436-0503.2024.25
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