From Screens to Souls: Parasocial Relationship, Belongingness, and Zest for Life Among Emerging Adulthood K-pop Fans

Abstract

In the era of technological advances and widespread internet use, forming parasocial relationships, those one-sided connections with admired figures like Korean celebrities, have become effortlessly accessible. These relationships often play a pivotal role in enhancing individuals' zest for life - enthusiasm and energy to live. While past research has delved into parasocial relationships and belongingness, there remains an unexplored territory: the relationship between parasocial relationships and zest for life, with belongingness as the mediator. This study endeavors to bridge this gap by involving 182 K-pop fans (aged 18-29 years old), acknowledging the profound influence of K-pop's popularity and the prevalence of parasocial relationships within this fan community. Moreover, emerging adulthood is characterized by a fundamental need to build intimate relationships, making it a critical stage for investigating how parasocial relationships may affect overall well-being. Data analysis for this research will use Model 4 of the Hayes PROCESS for SPSS 27. The research findings reveal a significant direct effect of Parasocial Friendship Communication and Parasocial Friendship Support on the zest for life among emerging adulthood K-Pop fans. Interestingly, both Physical and Emotional forms of Parasocial Love do not demonstrate a significant direct effect. Furthermore, belongingness does not appear to act as a mediator between parasocial relationships and zest for life. These findings will contribute not only to our understanding of this unique fan culture but also to the broader exploration of one-sided relationships in the digital age. As we navigate the ever-evolving landscape of fan interactions in the digital era, this study offers a glimpse into how the virtual bonds forged between fans and their idols can have a tangible impact on their overall enthusiasm for life.



Author Information
Lisa Angela, Universitas Gadjah Mada, Indonesia

Paper Information
Conference: ACP2024
Stream: General Psychology

This paper is part of the ACP2024 Conference Proceedings (View)
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To cite this article:
Angela L. (2024) From Screens to Souls: Parasocial Relationship, Belongingness, and Zest for Life Among Emerging Adulthood K-pop Fans ISSN: 2187-4743 – The Asian Conference on Psychology & the Behavioral Sciences 2024 Official Conference Proceedings https://doi.org/10.22492/issn.2187-4743.2024.18
To link to this article: https://doi.org/10.22492/issn.2187-4743.2024.18


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Posted by James Alexander Gordon