From Digital Media Literacy to Malaysian University Students’ Attitude towards Technological Usage by Using SMART PLS


The increasing adoption of technological gadgets in an interconnected world, facilitated by the ease of smartphone usage, has led to active participation in the digital realm. This participation has spurred the creation and exchange of ideas, beliefs, and opinions. Surprisingly, despite the pivotal role of technology in accessing online information, there remains a dearth of research addressing the relationship between digital media literacy and attitudes toward technological usage. Furthermore, existing models examining this intersection are deemed inadequate. This study aims to address these gaps by investigating the competences within digital media literacy, encompassing accessing, analyzing and evaluating, creating, reflecting, and acting, and their influence on the attitudes of university students in Malaysia toward technological usage. Additionally, to establish a model that elucidates the link between digital media literacy competences and technological usage attitudes. Employing a quantitative research approach, Partial Least Squares Structural Equation Modeling (PLS-SEM) is utilized for data analysis, with the participation of 364 university students through random sampling. Findings of this study underscore the significance of competences related to accessing information, perceived ease of use (PEU), and perceived usefulness (PU) in shaping university students' attitudes toward technology usage. This emphasizes the pressing need to enhance critical thinking skills within the Malaysian curriculum and provide educators with appropriate training to navigate the deluge of information effectively. In light of these results, educators' readiness to incorporate technological devices into the teaching methods is advocated for future research as they play a pivotal role in creating optimal learning conditions for students.

Author Information
Ker Yuek Li, Southern University College, Malaysia
Megat Aman Zahiri Megat Zakaria, Universiti Technologi Malaysia, Malaysia
Nurul Farhana Jumaat, Universiti Teknologi Malaysia, Malaysia

Paper Information
Conference: SEACE2024
Stream: Higher education

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Posted by James Alexander Gordon