A Study on the Participatory Culture of Filipino Kpop Fandom and Its Fan Activism


K-pop fans are now recognized as a prominent force in the field of activism, having been vocal about their concerns about a variety of social and political issues. Due to the new and still rising activism of modern K-pop fans on a worldwide scale, research on K-pop fan activism is not as thorough in the literature as other existing academic fan studies. Thus, it is vital to look into the reason behind this phenomenon. In this study, the researchers examined the Participatory Culture of Filipino K-Pop fandom and its Fan Activism with the use of Fan Theory of Henry Jenkins and Social Movement Theory. Using a Qualitative Phenomenological Approach, the present study aimed to explore the Participatory Culture experiences of Filipino K-pop fandom in Fan Activism. Thematic analysis was used to examine the semi-structured interview transcripts, which revealed a number of themes that addressed the study's research questions. In addition, a total of ten participants who are 18 to 60 years old, currently residing in Metro Manila, have been a K-pop fan for more than a year, and participated in any forms of fan activism with their fandom were selected using a Criterion sampling. Findings show that Participatory Culture offers
motivation, challenges, and benefits to Filipino K-pop fandom in the context of fan activism. Furthermore, the voices of marginalized people were also amplified by the fan activists as they raised awareness of certain groups.

Author Information
Rowena Morta, University of Perpetual Help System Dalta, Philippines
Benedict N. Articona, University of Perpetual Help System Dalta, Philippines
Carl Christian L. Ramos, University of Perpetual Help System Dalta, Philippines
Angeline E. Pangilinan, University of Perpetual Help System Dalta, Philippines

Paper Information
Conference: MediAsia2023
Stream: Critical and Cultural Studies

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Posted by James Alexander Gordon