Abstract
Based on a questionnaire survey and analysis of consumers' preferences for Spring Festival clothing, this study attempts to compare the traditional design characteristics with the art-derived design characteristics to test whether the latter is more in line with consumers’ preferences, and thus can be more sustainable. A questionnaire survey was conducted concerning festival costume consumption during the period when consumers most intensively purchased Spring Festival products for the 2022 Chinese Spring Festival. The survey results indicated that consumers have greater interest in incorporating classic artworks (art-derived design characteristics) into the costumes than simply incorporating obvious auspicious symbol elements (traditional design characteristics). In addition, it was found that the tradition of purchasing and wearing new clothes still prevails in China nowadays, and Spring Festival clothing continues to be in great demand. Because of this, research about how to design sustainable festival costumes is of great social and practical value.
Author Information
Wang Manqian, Dalian Polytechnic University, China
Jader Zelaya, Japan Advanced Institute of Science and Technology, Japan
Paper Information
Conference: IICAH2023
Stream: Aesthetics
This paper is part of the IICAH2023 Conference Proceedings (View)
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To cite this article:
Manqian ., & Zelaya J. (2023) Toward Sustainable Design: A Study on Consumer Preferences for Design Characteristics of Chinese Spring Festival Clothing ISSN: 2432-4604 – The IAFOR International Conference on Arts & Humanities – Hawaii 2023 Official Conference Proceedings https://doi.org/10.22492/issn.2432-4604.2023.13
To link to this article: https://doi.org/10.22492/issn.2432-4604.2023.13
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