The Role of TikTok videos in Facilitating University Student Engagement in Virtual Classrooms in Egypt


TikTok is a video-based application that is immensely popular, especially among young social media users. Research shows that TikTok has been useful in remote learning during the COVID-19 pandemic. The current study examined the uses of TikTok videos among university students in Egypt and how these videos enhanced their online engagement in virtual classrooms. This paper also evaluates whether gender, age, and academic discipline, as control variables, moderate this relationship.
A survey was distributed to 250 students at Cairo University from different age groups, gender and academic disciplines, the study found statistically significant and positive correlations between the adoption of TikTok (perceived usefulness, perceived ease of use, and social influence), educational use of TikTok (via facilitating access to information and sharing material) and online student engagement. The Results also showed that access to information via TikTok contributes more to online student engagement in virtual classrooms among male students, moreover, with increasing age, sharing information and materials with the help of TikTok has a greater effect on online student engagement. These findings could be generalized to other universities and educational institutes in Egypt. Significant factors related to the adoption and educational use of TikTok should be examined in different social and cultural contexts to understand how these variables can facilitate student engagement in virtual classrooms.

Author Information
Amr Assad, Higher Colleges of Technology, United Arab Emirates

Paper Information
Conference: ECE2022
Stream: Design

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Posted by James Alexander Gordon