Reaching Global Audiences Through Platform Partnerships

Abstract

This presentation will walk through how the University of Virginia has partnered with third-party platforms to reach global audiences. Data on the massive open online course (MOOC0 portfolio of the University of Virginia and the related metrics on enrollments and completions will be reviewed. The content strategy of the University utilizing courses and specializations to build brand awareness, allow students the opportunity to try-before-you-buy, and the opportunity to conduct research on platform will be presented. The main platform provider highlighted during this talk will be Coursera.



Author Information
Kristin Palmer, University of Virginia, United States

Paper Information
Conference: ECE2021
Stream: Higher education

The full paper is not available for this title


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Posted by amp21