Just as difference can be a source of innovation, so it can be a source of polarization, too. And even more so when the difference is used as a tool to achieve certain goals. It is thought of the political area, specifically of the European right-wing populist parties, where the difference belongs to often raised content element. The difference is, on the one hand, viewed as the delimitation criterion in the context of the horizontal plane and, on the other hand, in the context of the vertical plane. In the first case it is about the demarcation of the party, its representatives and its voters in relation to "special" groups but within the nation, in the other case it is about their demarcation in relation to (the groups of) other nations.
In this study the concentration is on the second level. As a representative example being subjected to analysis the Freedom Party of Austria. However, the actors of the propagated difference are not the active politicians, but the politically engaged youth of this party. The audiovisual material that these young people published will be used as an empirical basis. The analysis is intended to show the sensitivity or perhaps the intensity with which this politically active youth reacts to this relevant topic.
Simona Fraštíková, University of Ss. Cyril and Methodius in Trnava, Slovakia
Stream: Language and Cultural Studies
This paper is part of the KAMC2020 Conference Proceedings (View)
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