Right-wing populist parties in Europe use very clever communication strategies to convince their voters. The political caricatures represent a specific means. The aim of the study is to analyze the political caricatures in the journal "Neue Freie Zeitung" of the Austrian Freedom Party. On the one hand, the thematic complexity of the caricatures and, on the other hand, their composition is examined. that the emphasis on the differences of opinion towards the political opponents and the cultural differences between the national culture and the culture of foreigners are the constitutive characteristic of these caricatures. Using examples, it will be shown how these differences are concretely implemented in a journalistic and artistic way and in order to communicate one's own political views.
Jan Demcisak, University of Ss. Cyril and Methodius in Trnava, Slovakia
Stream: Language and Cultural Studies
This paper is part of the KAMC2020 Conference Proceedings (View)
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