The proportion of individuals desiring to follow a vegan diet has increased in recent years. There was an increased interest in veganism among Thai people, and in 2018, about 7 millions of Thai people identified themselves as vegans. A group of Thai vegans joined the online social media that facilitate the creation and sharing of information, opinions and other forms of expression via virtual communities and networks. It is true that the life situations that influence individual diet and lifestyle behaviors can be varied. Then, what is the turning point for adopting and maintaining a vegan lifestyle? What are the perceived consequences of becoming a vegan? What are the ways to motivate others to become a vegan and what are the received responses? In answer to these questions, the online qualitative research with “Vegan of Thailand” Facebook fanpage members was performed and this study paper was written.
Pataraporn Sangkapreecha, Bangkok University, Thailand
Stream: Social Media & Communication Technology
This paper is part of the MediAsia2019 Conference Proceedings (View)
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